Managementul în audio-vizual
Lect. Univ. Dr. Andreea Mogoș; Asist. Univ. Drd. Constantin Trofin
2011-2012
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Pringle, Peter K. and Michael F. Starr, Electronic Media Management, Elsevier/Focal Press, Amsterdam, 2006
http://www.mediafire.com/file/n4ubu52xgmlvt12/Electronic%20Media%20Management.pdf
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Block, Peter (ed.), William Houseley, Tom Nicholls and Ron Southwell, Managing in the Media, Focal Press, Oxford, 2001
http://www.mediafire.com/file/rfp2nuv7j2ws2h2/Managing%20in%20the%20Media.pdf
Lect. Univ. Dr. Andreea Mogoș; Asist. Univ. Drd. Constantin Trofin
2011-2012
Materiale bibliografice:
Albarran, Alan B., Sylvia M. Chan-Olmsted, and Michael O. Wirth, eds., Handbook of Media Management and Economics. Mahwah, NJ: Lawrence Erlbaum Associates, 2006
http://www.mediafire.com/file/f66b82pqk2cfceb/handbook_of_media_management_and_economics.pdf
Albarran, Alan B., Sylvia M. Chan-Olmsted, and Michael O. Wirth, eds., Handbook of Media Management and Economics. Mahwah, NJ: Lawrence Erlbaum Associates, 2006
http://www.mediafire.com/file/f66b82pqk2cfceb/handbook_of_media_management_and_economics.pdf* * *
Pringle, Peter K. and Michael F. Starr, Electronic Media Management, Elsevier/Focal Press, Amsterdam, 2006
http://www.mediafire.com/file/n4ubu52xgmlvt12/Electronic%20Media%20Management.pdf* * *
Block, Peter (ed.), William Houseley, Tom Nicholls and Ron Southwell, Managing in the Media, Focal Press, Oxford, 2001
http://www.mediafire.com/file/rfp2nuv7j2ws2h2/Managing%20in%20the%20Media.pdf
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